"You think your job is to make boots and shoes and that my job is to save the world. If you are willing to invest half a day- four hours- I'll show you how the two can be one."
-Alan Khazei, cofounder of City Year
Jeff Swartz, CEO and President of Timberland, was not a social justice person but thought that the idea presented to him was intellectually too wild to pass up.
"We painted the living room of the house. It was the cheesiest kind of stuff you can do... but at the time, I thought I was Mother Theresa."
City Year opened a door for Jeff Swartz. He met a man that was much more than a title, he met a guy that could make a difference, one that could do something to be seen with his hands and feel with one's heart... "And it had nothing to do with me!" - Jeff Swartz
From: The Business of Changing the World, Marc Benioff
There are now some great You Tube Video about Timberland and City Year:
http://www.youtube.com/watch?v=trBukCR2WrI
http://www.youtube.com/watch?v=Z3WedqG78f8
http://www.youtube.com/watch?v=yR9vl2pc2oA